E-Commerce Copywriting: The Guide to Selling More

As a web design company in London, we have many clients come to us looking to up their game online – specifically wanting to sell more from their e-commerce website.

Quality product descriptions can transform e-commerce conversion rates — it’s common to see increases of 30-100%. As well as converting more visitors, search traffic increases drastically when unique copy is written for each product. Most online retailers use manufacturers’ copy or rely solely on images to sell products. They then use inadequate copy elsewhere on their site and fail to achieve a consistent tone to persuade their audience. This creates a compelling opportunity for savvy retailers — by writing quality e-commerce copy you will create a unique competitive advantage.

Just come across an article that succinctly discusses content delivery for effective e-commerce product descriptions and pages that I thought I’d share.  As usual, Smashing Magazine have written a superb article which you can read over here – E-Commerce Copywriting: The Guide to Selling More

About Mark

Mark is the CEO of LogicSpot and loves his job. He still gets up every day and is happy to be in a career that he loves. From a young age he wasn't sure whether to go down the route of IT and software development, or art and design - both being his flair through schooling along with music. He chose the embodiment of both - designing beautiful websites and applications with his team that deliver beyond client expectations with finesse and grace

December 26th, 2010 / Tags: copywriting, e-commerce conversion rates, e-commerce copywriting, search traffic increase / Comments: 0