E-Commerce Copywriting: The Guide to Selling More
As a web design company in London, we have many clients come to us looking to up their game online – specifically wanting to sell more from their e-commerce website.
Quality product descriptions can transform e-commerce conversion rates its common to see increases of 30-100%. As well as converting more visitors, search traffic increases drastically when unique copy is written for each product. Most online retailers use manufacturers copy or rely solely on images to sell products. They then use inadequate copy elsewhere on their site and fail to achieve a consistent tone to persuade their audience. This creates a compelling opportunity for savvy retailers by writing quality e-commerce copy you will create a unique competitive advantage.
Just come across an article that succinctly discusses content delivery for effective e-commerce product descriptions and pages that I thought I’d share. As usual, Smashing Magazine have written a superb article which you can read over here – E-Commerce Copywriting: The Guide to Selling More
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