Errant Surf

New branding

Now, Errant Surf is a cool brand – I mean, surfing’s cool, right? So we had to create a web presence that appealed to the existing surfers, and surfers-to-be to hit at least a couple of the client demands. So that’s where we turned into talent scout and hired in Sam Gilbey – one of the leading graphic artists/designers in the UK, with a portfolio that covers MTV and Playstation Europe as well as regularly producing work for the magazines read by the graphics pros.

So LogicSpot recommended to Errant Surf that they came up with a fresh brand – we delivered.

Around the brand, the colour charts, the font usage and everything else you expect from a great design, we then applied it to a new website – written from ground up, to give optimal user journeys, simplified routes through the site, and short clicks to buy.

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Search engine optimisation

And while we were doing that, we were pumping up the search engine optimisation – monitoring keywords on a daily basis from our bespoke, automated systems in-house, tweaking pages as needed, cross-linking, you name it …. to achieve REALLY great Google Rankings across scores of phrases that matter to Errant Surf. Try searching in Google for surf holiday or surf travel and see where they come up.

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Custom CMS and CRM in one

Errant Surf needed a custom application and back-end database to run their business – they were managing chaos with Excel and email and struggling – not for growth but to stay sane!

We delivered everything for them – from a CMS to modify regions, wave charts, accommodation, holiday prices, right through to being able to manage bookings, check availability, take payments, liaise with suppliers, check search engine rankings, receive feedback/testimonials … everything all from one system.

They can now focus on finding amazing new surf locations, delivering superb customer service, and growing their business.  They grow, we deliver.  We host, backup and provide support and handholding as needed.

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