Now, Errant Surf is a cool brand – I mean, surfing’s cool, right? So we had to create a web presence that appealed to the existing surfers, and surfers-to-be to hit at least a couple of the client demands. So that’s where we turned into talent scout and hired in Sam Gilbey – one of the leading graphic artists/designers in the UK, with a portfolio that covers MTV and Playstation Europe as well as regularly producing work for the magazines read by the graphics pros.
So LogicSpot recommended to Errant Surf that they came up with a fresh brand – we delivered.
Around the brand, the colour charts, the font usage and everything else you expect from a great design, we then applied it to a new website – written from ground up, to give optimal user journeys, simplified routes through the site, and short clicks to buy.