Vauxhall / Lowe Broadway

Large-scale CRM for a motor manufacturer

We worked for Lowe Broadway in London for one of their clients – Vauxhall – to provide numerous bespoke web and desktop applications and systems for them over a period of a couple of years

We provided a dedicated multi-site, distributed CRM which allowed a disparate field team to handle account management and media and advertisement bookings between themselves and Vauxhall dealers throughout the UK

Success where others had failed

We were brought in by their account management head – a previous IT company had failed to deliver, or understand really, what the client wanted. LogicSpot prides itself on being able to consistently deliver IT solutions that make a real difference to the business -

• Right from our first meeting, we understood what Lowe Broadway were trying to provide to Vauxhall and with simple listening, questioning, diagramming, became a united team from the first day
• Within weeks of launching the CRM system that the field team carried with them and replicated when connected – the team, who were resolute they would never move from their filofaxes and phone calls were converted – their team head stood up and declared her filofax was to be binned as the system provided was trustworthy, would remind her of anything outstanding, was tracking objectives and relationships far better than she ever could on paper … it had delivered beyond her expectations