How to make the best use of Google Analytics

Google Analytics is an enormously powerful web analytics platform. It gives you fresh insights into how visitors use your site and how they arrived on your site. It lets you measure sales and conversions. It can also measure a success of your social media programs and many, many more… Even farther it allows you to customize your reports and view the most interesting data as a custom reports.

While Google Analytics is easy to use for beginners, its most powerful in the hands of knowledgeable users. If you want to understand the subtleties of Google Analytics, learn to collect, organize and analyze web traffic data to improve site performance and marketing campaigns, it is a high time to have a look at huge Google Analytics knowledge base. There are multiple resources available in the Internet:

Google’s Seminars for Success
Multiple resources avalibale on YouTube.com
If you want to get more professional knowledge about Google Analytics have a look at the Google Analytics IQ Lessons. Lessons prepare for the Google Analytics Individual Qualification (IQ) test, but are as good if you simply want to become a more knowledgeable Google Analytics user

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Recently Ive taken the challenge and decided to take the Google Analytics Individual Qualification. See the result below:)