What Are Long Tail Keywords?
Long tail keywords are typically phrases or sentences that contain the gist of your keyword optimisation plan but which enshrine them in a way that can hike your site all the way to the top of the SERPs. If you are competing for savagely contested niche keywords (like the names of your products, which are almost always highly contested), then a long tail keyword can put you right at the top of the SERPs for a subsection of the queries.
Hit the Top SERPs with ...
December 3rd, 2011 /
Tags: Long Tail Keywords, search engine optimisation, seo /
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Do you know how major search engines respond to a search query? They send out their robots (or spiders if you prefer) 24/7. The spiders index every web page they find (note page not site) for the content they have on them. If the content is unique, the spiders index every time they visit, and file your page as relevant to your keyword or phrase while at the same time noting that your page always seems to have new information pertinent to that phrase or subject on hand.
Thats w ...
November 20th, 2011 /
Tags: google, search engines, seo /
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What is canonicalization?
Lets start simple canonicalization is the process of nominating one single form of a webpage and having it load no matter what your visitors have actually typed in the URL.
Heres an example - Google sees all the different versions of your sites home page as different pages entirely so if a visitor types www.xyz.com, Google thinks thats different from just xyz.com; and it thinks that it is different from xyz.com/index; or www.xyz.com/index, or /index.ph ...
July 10th, 2011 /
Tags: canonicalization, e-commerce, e-commerce optimisation, google, search engine optimisation, seo /
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Websites, and search engines, are all about content. The ultimate goal of all the big time search engines is to return SERPs (Search engine ranking positions) that lead users to the most relevant sites for the queries they enter: in other words, to bring them to web pages that have meaningful content related to the topic of their choice. It stands to reason, then, that a content management system which after all is designed to allow the content writer to write beautiful content, without worry ...
July 8th, 2011 /
Tags: content management, content management system, content writer, Search, seo, serp, serps /
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The first and foremost rule that you need to understand regarding web page optimisation is that search engine spiders crawl index the sites based on words. They might be single words, they might be whole phrases, and they might be the words or technical names encoded in your HTML but theyre all words.
What are keywords?
Keywords and key phrases are single words, or collections of words, that you have identified as key to your sites content. Its these words and phrases that search engi ...
July 6th, 2011 /
Tags: best keywords, google keyword tool, keywords, optimised keywords, search engine optimisation, seo, seo good keywords, serp /
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