We sometimes are asked to provide copywriters on our client projects who can take concepts or fragmented sentences and craft beautiful prose – that may be for marketing emails, webpages, newsletters or some other use.
I’m on a quest at the moment – and have been for many months now – to find a website that pulls together many explanations of English language usage that would be relevant to us, putting together scores of web pages with our clients every month.
For instance – what’s the best way to represent heading text? Capital first letter and lower rest? Or capitalise key words, proper nouns and the first letter? Or something else? We spent many days “fixing” a client’s website for them about 2 years ago, when during an audit, the heading capitalisation didn’t fit their normal way of delivering sites – it made complete sense to do … and when we delivered the final site (an intranet used by up to 20,000 people across the globe) it “Just worked” – the site looked beautiful because of this simple change.
But saying that … since then, I’ve read many other ways of “doing it right” – I think my conclusion I’ve drawn is THERE IS NO RIGHT – just someone’s idea of why they think it’s a good way to capitalise or whatever else.
So I’m still on the quest. Wikipedia’s Manual Of Style entry on Headings doesn’t help – with everyone globally throwing in their 2 cents and not giving me an answer!
So I’ve started looking at typography and layout and words on a page more and more of late. And that led me to the reason for writing today – I’ve found a wonderfully illustrated PDF and poster of typographic sins – and how to avoid them. I thought you might like to see! I’m tempted to get the poster and put it up in the office! The poster has been created by Jim Godfrey Design.
Let me know if you’ve seen any great articles on text, grammar usage on websites or have an answer to my headings question!