Is Twitter’s Buy Button a pot of gold?

By 17th March 2015Digital Marketing, Social Media
Twitter buy button

When it comes to major players on the internet Twitter is definitely up there. Pioneers of the hashtag and @ mention. They have created a vocabulary that has been embraced by today’s internet community, both young and old. You can hit the Twittersphere to find out what is trending and tweet your followers.

Last year Twitter announced a Buy Button where users can buy products directly from a tweet. The feature is limited to certain companies in the U.S. right now but seems to be doing well. Is this a game changer for online selling? Let’s have a look at some of the benefits.

Super quick checkout

The Buy Button allows users to purchase products really easily. Just one click. It appears there is some set up on the users side – but once that’s done future purchases are painless. This has to be the main draw card of this technology.

Technically there is no reason a smaller business could not purely operate out of this medium. No need for a website. Let Twitter handle all the hard work and maintenance. This could certainly be a game changer for start ups that only sell on product.

Hop on the trending bandwagon

Is it blue and black or white and gold?  When something is trending you can connect with users that are following that trend just by applying a relevant hashtag. Now remember, with great power comes great responsibility, you do not want to promote unrelated products using trending hashtags. Be clever with it, got green products why not tag them with #stpaddys.

A word to the wise, it’s Paddy not Patty to avoid angry Irish knocking on your door check out the guidelines: http://paddynotpatty.com/

Promoted tweets

Reach a wider audience with promoted tweets. Twitter allows you to do some pretty decent segmenting when it comes to promoted tweets, you can target based on interests, keywords, followers, gender and other factors. These tweets reach beyond your followers and can be part of well thought out advertising strategy. While you have to pay for this service the return on investment is probably worth it.