Few people missed The Super Bowl last week. You might not have seen any actual American Football recently, but you will have almost certainly read about it, seen pictures, listened to Tom Brady answering questions about ‘Deflategate’, seen a dancing Shark, or witnessed Katy Perry being propelled through the air by a firework… Or maybe you were on Twitter last Sunday, and happened upon one of 28.4 million tweets that the event generated. With this representing an increase of 14% on last year’s 24.9 million tweets, its safe to say that Super Bowl twittermania was upon us.
The Super Bowl is interesting from a marketing perspective, as it is often seen as the forefront of what’s happening in marketing and advertising right now. For example, Audi was the first brand ever to use a hashtag in its Super Bowl ad 2011. Over 50 percent of Super Bowl ads now feature hashtags.
We’ve summarised what happened on Twitter during The Super Bowl for you to pick up any trends, ideas or inspiration.
- McDonalds (@McDonalds) 634,310 mentions
- Always (@Always) 455,695 mentions
- Budweiser (@Budweiser) 371,900 mentions
1. Budweiser, “Lost Dog”
2. Joyful Heart Foundation – ‘911 Delivery’
3. Doritos, “Middle Seat”
4. Nationwide, “Invisible”
5. Supercell, “Angry Neeson”
6. Fiat, “Blue Pill”
7. Snickers, “Very Brady”
8. Avocados From Mexico, “First Draft Ever”
9. Coca-Cola, “Make It Happy”
10. Nissan, “With Dad”
- There were only three beer spots in this year’s game, half the number compared to the previous two years
- There were five insurance spots, the combined total of the three prior Super Bowls
- There were ten movie spots. More than in the past two years combined
- NBC aired 27 promos during the game, one less than Fox last year
- NBC aired 23 sixty second spots. Fox aired 20 last year