Current Trends Of Magento Development: Changing The World Of Ecommerce

By 6th November 2013CMS, Ecommerce

Magento is an open source ecommerce platform that has been around for over five years now. It has achieved a status as one of the most popular ecommerce platforms with well-known names such as Paul Smith, Papyrus, Kipling, Olympus and Osprey all using this solution. Now that Magento has been around for a considerable period of time there have been evident trends developing in terms of use and development. Let’s take a look at three of those trends impacting the world of ecommerce today.

Responsive Website Design Themes

There is only one place to begin and this is with Magento responsive themes. These have become essential, thanks to the rise of smartphone and tablets. It is now crucial to ensure that your online store can be viewed just as effectively on a tablet or smartphone as it can on a desktop. Responsive design allows web page viewing to be optimal no matter what device it is being viewed on. This offers other benefits in turn, such as scalability, SEO friendliness and cost effectiveness.

Personalisation and Targeted Marketing

Campaigns are becoming a lot more targeted. Magento offers the opportunity to take advantage of targeted promotions and merchandising. This is a popular feature, after all, consumers are much more likely to purchase from you if their experience is personal. A great example of this action is when a website suggests products based on what the consumer has previously looked at or had in their basket.

Lifestyle Imagery and Interactive Product Displays

More and more Magento users are using lifestyle imagery and interactive product displays to showcase their products rather than standard images. Lifestyle imagery showcases a product in a real life situation. For example, a jumper might be shown on a woman walking down the street rather than just a jumper against white background. This allows the consumer to visualise the product as it would be used and thus has a greater impact. Product demonstration videos are soaring in popularity as well because they give the consumer a much better idea of what they are spending their money on. Read more about lifestyle images and videos in our post 7 Ways of using Instagram and Vine for your online shop.

The above are a couple of examples of Magento trends. To learn more about Magento, have a look at their YouTube channel or read more about Magento on our blog.