Ecommerce Investment Trends for 2018

By 9th March 2018Digital Strategy, Ecommerce
Ecommerce investment trends

Now is the time in which your business plans and strategies for 2018 should be falling into play. 2018 has well and truly settled in, and making the most of this year means it’s time for you to focus on the current ecommerce investment trends.

The upward trends emerging in ecommerce sales open a huge scope of opportunity, development, and will transform the way sales precede. As you strive to move forward in 2018, check out the key trends for your ecommerce business.

Commerce through email

Revenue created by social networking sites is surprisingly not a match for the revenue created through emails. Customers can make secure purchases directly through inbox and it’s an increasingly strong drive of sale. Commerce through email continues to prove a very powerful area to focus on.

Are you mobile?

Mobile devices are the first digital point of call for many things today and if you’re not up-to-date with mobile optimisation you’re missing out. Mobile devices are relied upon more than ever and consumers have certain expectations that need to be met. To put it into context, 50% of B2B search queries today are made on mobile. In addition, according to Google and BCG, we could see an increase by up to 70% by 2020. If you’re not already mobile, how much business are you missing out on?

Dynamic applications

Dynamic applications offer your customers a better experience and some of the comforts of an in-store experience. By utilising dynamic apps you can allow your customers to scan their faces and body structures to virtually try on clothes / products encouraging them to buy.

Dynamic apps are a serious ecommerce investment trend that could increase online sales and give your business the edge. Not to mention the positive impact it could have on reducing returns. Customer returns can be reduced drastically if your customers can ‘see’ what the product looks like on them before they buy.

ecommerce investment trends

Artificial intelligence (AI)

Artificial Intelligence in the form of virtual assistants is an investment trend to seriously watch. Ecommerce businesses utilising Virtual Assistants and Chatbots are able to respond quickly to customers and accommodate customer enquiries. In the name of humanising the customer experience online, Virtual Assistants and Chatbots answer questions and ‘converse’ with your almost-customers to mimic in-store assistance.

Organic search results

If you don’t already, you need to own it. Organic search results are a hot topic as always and, as a trusted business, your content needs to be all over page one. A research conducted by Salesforce reveals that more than 3/4 of online shoppers conduct an online research before making a purchase. Furthermore, almost half of them would love if stores would knew about this prior to their in-store visit.

Social profiles, blog posts, article links, product reviews, and so on – every bit of link-worthy content can assist you in taking over search results.

85% of online shoppers conduct research before making a purchase online.


Virtual wallets

Customers have high expectations and everything should be available to them at the click of a button. Virtual wallets reduce checkout time as your customers don’t need to re-enter information for purchases at different retailers. Time saved at checkout means carts are less likely to be abandoned and that’s a win/win for all involved.

ecommerce investment trends

Team work

Technology available today is incredible, however, it’s important to remember the importance of your physical team. It’s beneficial for your business to ensure that your team is fully trained and has relevant digital skills. Allow your business to move forward carefully, show responsibility for your employees, and embrace technology at the same time. Taking care of your team means reducing the risk of job cuts and reducing the requirement for additional staff. Your business can move forward with a solid future and highly knowledgeable team.


Personalising the entire experience for your potential customers makes them feel you have their best interests at heart. Everything comes down to emotion, and if you can tap into that you’re onto a winner.

Understand who your customers are and how your products and services help them. Why do your customers buy your products and what problems do your products solve?

Personalising the experience for your customers means showing them what they want to see and being available. Utilise all forms of communication for their benefit and yours – social, email, and chatbots as above.

You can perfect the ecommerce journey and stand out from the crowd. An outstanding customer experience helps you to win new customers, gain loyalty, and increase sales. By offering your customers the best experience and keeping up with ecommerce trends, you are keeping your business in the competition.

Humanising your customer’s experience is the focus for 2018. Use data to reach out to the right customers. Gain the intelligence to offer the right products to the right people and understand what your customers want. Understanding who your customers are is imperative to your businesses success. The latest ecommerce investment trends give your business an opportunity to get ahead and rise above modern day customer expectations.