IFTTT – Automating Your Social Media

By 29th April 2015Ecommerce
IFTTT Digital Marketing Automation

Your Digital World

Keeping up with all of your different social channels, marketing campaigns and content being published can be difficult. It is pretty much a full time job to keep all your communications within the same voice and branding, along with pushing an Omni-Channel presence.

Let’s face it there are more and more networks, communities and channels to keep track of and post to than there were last year, and there will be even more next year! So how are marketers supposed to keep up?

That’s where automation comes in…

I’m not saying that Marketing Automation solves all the problems, it’s still important to produce unique content across all of your channels and fine tune them each to their specific markets. However, used correctly, automation is by and far the most useful way to streamline your marketing.

What is IFTTT?

IFTTT (IF This Then That) is a web-based service that allows users to create chains of simple conditional statements called “recipes”, which are triggered based on changes to other web services such as Twitter, Facebook, Instagram, and YouTube.

IFTTT is a web application, but also has apps for iOS (iPhone and iPad), as well as Android and Windows Phone.

IF THIS THEN THAT

Digital Recipe Cookbook

Everything you can do in IFTTT is based on recipes. There are a huge collection of user published recipes for pretty much anything and everything you could want, but you can also create your own.

To create your own, simply find and setup each Channel that you need from over the 170 that are available, choose a ‘trigger’ and create an ‘action’.

Suggested Channels

As there are so many channels to choose from, it can be difficult to find a starting point! We’d recommend setting up the below channels (if they are part of your current digital strategy), and exploring your options from there.

  1. Date & Time
  2. Facebook (Facebook Groups and Facebook Pages)
  3. Instagram
  4. LinkedIn
  5. Tumblr
  6. Twitter
  7. Vimeo
  8. Weather
  9. WordPress
  10. YouTube

Top recipes

Below we’ve put our recommended list of great starter recipes for you and your digital team:

Instagram to Facebook

Instagram to Facebook
When you post a photo to instagram, upload the photo directly to your Facebook profile

WordPress to Twitter

WordPress to Twitter
When you save a new blog post on WordPress, automatically post a tweet with a link and picture.

Time & Date to Twitter

Time & Date to Twitter
Automatically tweet New Years Eve, Christmas Day and other holiday messages.

YouTube to Tubmlr

YouTube to Tumblr
Auto post your YouTube video to Tumblr

WordPress to LinkedIn

LinkedIn to Facebook
Post my your blogs to LinkedIn

iOS Photos to Dropbox

Save screenshots to dropdox
Add your iOS screenshots to a Dropbox folder

Twitter to LinkedIn

Twitter to LinkedIn
New Twitter followers get a LinkedIn invite

Facebook to Twitter

Facebook to Twitter
If your Facebook profile picture changes, update your Twitter picture to match

Time & Date to Email

Time & Date to iOS Notification
Remind yourself to have a beer during all the time that you saved using IFTTT!

 

Summary

Automation makes sense, especially as you can quickly get up and running with the receipes that are available. Once you start ‘walking’ with the available options, you can start ‘running’ and creating your own, to best optimise your work flow.

Let us know how you get on with IFTTT, or if you have any amazing time saving Recepies that you’d like to share.