Your Digital World
Keeping up with all of your different social channels, marketing campaigns and content being published can be difficult. It is pretty much a full time job to keep all your communications within the same voice and branding, along with pushing an Omni-Channel presence.
Let’s face it there are more and more networks, communities and channels to keep track of and post to than there were last year, and there will be even more next year! So how are marketers supposed to keep up?
That’s where automation comes in…
I’m not saying that Marketing Automation solves all the problems, it’s still important to produce unique content across all of your channels and fine tune them each to their specific markets. However, used correctly, automation is by and far the most useful way to streamline your marketing.
What is IFTTT?
IFTTT (IF This Then That) is a web-based service that allows users to create chains of simple conditional statements called “recipes”, which are triggered based on changes to other web services such as Twitter, Facebook, Instagram, and YouTube.
Digital Recipe Cookbook
Everything you can do in IFTTT is based on recipes. There are a huge collection of user published recipes for pretty much anything and everything you could want, but you can also create your own.
To create your own, simply find and setup each Channel that you need from over the 170 that are available, choose a ‘trigger’ and create an ‘action’.
As there are so many channels to choose from, it can be difficult to find a starting point! We’d recommend setting up the below channels (if they are part of your current digital strategy), and exploring your options from there.
- Date & Time
- Facebook (Facebook Groups and Facebook Pages)
Below we’ve put our recommended list of great starter recipes for you and your digital team:
Instagram to Facebook
When you post a photo to instagram, upload the photo directly to your Facebook profile
WordPress to Twitter
When you save a new blog post on WordPress, automatically post a tweet with a link and picture.
Time & Date to Twitter
Automatically tweet New Years Eve, Christmas Day and other holiday messages.
YouTube to Tumblr
Auto post your YouTube video to Tumblr
LinkedIn to Facebook
Post my your blogs to LinkedIn
Save screenshots to dropdox
Add your iOS screenshots to a Dropbox folder
Twitter to LinkedIn
New Twitter followers get a LinkedIn invite
Facebook to Twitter
If your Facebook profile picture changes, update your Twitter picture to match
Time & Date to iOS Notification
Remind yourself to have a beer during all the time that you saved using IFTTT!
Automation makes sense, especially as you can quickly get up and running with the receipes that are available. Once you start ‘walking’ with the available options, you can start ‘running’ and creating your own, to best optimise your work flow.
Let us know how you get on with IFTTT, or if you have any amazing time saving Recepies that you’d like to share.