Improvements and maintenance of a luxury British Shopify store

Authentic Bespoke are a boutique investment group that specialises in championing brands, bringing them to a wider audience. Their impressive hand-selected portfolio of artisan luxury clients all have a strong focus on fine craftsmanship, unique design and customer experience.

The team at Authentic Bespoke benefit from a range of eCommerce skillsets that nurture each brand, enabling them to offer higher functionality and features that would normally be well beyond their reach.

 

Bringing a touch of modern to classic British design

Another in our ongoing partnership with the Authentic Bespoke Group is the continued support and maintenance of the Ally Capellino site.

Spanning a 40- year history within the accessories industry, Ally Capellino is an iconic independent brand with solid roots in the British luxury hall of fame. The company produces bags and accessories for men and women who like their design to come without dictates. Each piece can be considered a modern classic, where timeless style and substance blend seamlessly together.

Starting with a full site audit and review, we have been working closely with the in-house team to define and achieve various goals, primarily around Google rankings that were set out to improve visibility and reach.  We’re in a fortunate position where not only can developers make improvements where required, but alongside them, our digital marketing team can clean up and optimise Google Analytics so it’s performing best.

We’re also working closely with them on a CRO piece – making UX improvements to showcase products best, leading to an increase in visitor engagement and conversion.

We continue to maintain and make improvements to the site and look forward to helping guide them through the next stages of their eCommerce journey across all brands.