Shaping an ecommerce offering with this indie lingerie brand

Beautiful Bottoms is a luxury lingerie label, founded in 2009 by Poppy Sexton-Wainwright and Lauren Skerritt. They launched ASCENO, their new line, at the end of 2014. The brand prides themselves on their feminine, beautiful and comfortable lingerie, lounge and resort wear. Their products are stocked at Selfridges and other boutiques around the world, and the brand rose to fame when Pippa Middleton revealed Beautiful Bottoms was her choice of brand for underwear during the royal wedding.

We have worked with Beautiful Bottoms for several site launches, developing a totally rebuilt Magento site for their SS13 launch, and re-designing the core elements of their site for their new 2015 line, ASCENO Incorporating future-proof code has given them the agility and adaptability they need as their brand, and the market, evolves.


Increase in average order value


Increase in visits to site from branded key terms


Increase in revenue

Beautiful Magento redesign

The client wanted a site that reflected their branding and products – beautiful prints, luxury fabrics and something new to the lingerie market. Beautiful Bottoms have a lot of collateral – original photography, press articles, promotional videos and more. Working from detailed mood boards covering all elements of the website, we were able to arrive at a design that was radically different from their existing site, that worked with their new products and branding.

The new ecommerce design was geared toward conversion optimisation – we reduced the number of clicks to buy significantly, and allowed visitors to see related products with ease. This promotes cross- and up-sell of related products.

Search engine optimised ecommerce

We carried out a detailed search engine optimisation audit of Beautiful Bottoms’ Magento site, and arrived at a long list of recommendations on how to optimise their new site, and how to start getting results immediately while we were building the new site. The lingerie marketplace is competitive but we’ve increased their rankings month on month to reach first page positions for some of their key terms.

Magento development & hosting

We rebuilt Beautiful Bottoms’ Magento site from the ground up. The site now follows Magento best practice.

After a detailed technical audit of their front-end delivery and back-end coding, we recommended a Magento version upgrade to their existing site. We migrated their site on to our dedicated Magento hosting platform, and deployed the new site on top of the existing one, to ensure a seamless transition. With robust coding in place the site is future-proofed for new developments and growth.