Magento re-imagined for high-end furniture retailer

Chaplins is a luxury designer furniture retailer with showcase stores in Chelsea Harbour and Hatch End. Its mission is to deliver the very best in style, quality and service to a discerning clientele. Established 20 years ago, Chaplins has formed close relationships with top designers and contemporary brands, and continues to be at the forefront of luxury lifestyle design and innovation.

LogicSpot started working with Chaplins in the early summer of 2015. Within 12 months, LogicSpot had built its new Magento site from scratch, migrated the ecommerce catalogue and seamlessly integrated its offline product range, to drastically improve user experience. The result is a beautiful site, with an equally beautiful back-end, worthy of the Chaplins luxury lifestyle brand.


Drop in bounce rate

Magento site build and catalogue migration

When Chaplins approached us they had two product catalogues – one ecommerce-enabled, and one view only, using the Archtitonic catalogue software. The catalogues were separate and users were not able to move between the two. Our task was to design a Magento site, that would maximise the potential of the ecommerce offering, whilst still seamlessly integrating with their extensive, view-only catalogue.

After working with Chaplins to scope out the project, LogicSpot’s Magento certified developers built a brand new site from scratch, migrating the ecommerce catalogue. With the ecommerce side built in Magento, the site seamlessly links with the offline catalogue, so the user cannot tell they are using different systems. Eliminating the distinction significantly improved UX for Chaplins customers.

Beautiful luxury design and inspiring blog content in WordPress

Creating a luxury retail experience online requires a consistent high-end look and feel throughout, from home page to basket. For Chaplins, LogicSpot’s design was chic and luxurious, with ample opportunity to showcase its lifestyle brand and justify its premium price tag.

By building the home page, inspiration sections and blog in WordPress – using plenty of high quality imagery – the resulting site is content rich yet still fast loading. Our Magento specialists ensure the Magento-WordPress integration is seamless, resulting in a great experience for Chaplins’ users.

Now the site is live, LogicSpot continues to support Chaplins, with targeted development work and search engine optimisation.


” I wholeheartedly recommend LogicSpot. They have a great understanding of our business and they are real Magento specialists. They have helped us vastly improve our user experience and improve our online profitability”

–  James Press, Chaplins, Head of Web, Marketing & PR