cheekfrills is a growing lingerie brand, producing colourful knickers, vests and loungewear.
Their signature knicker is made in a range of styles and prints, with their best-selling Days of the Week knickers available in a variety of colourways and sets.
Their celebrity endorsements from the likes of Rosie Fortescue and their strong campaign imagery featuring up and coming models such as Julie Henderson have allowed them to enter the lingerie market with a real bang.
cheekfrills have a growing wholesale business, with international stockists such as Shopbop.com, Brown Thomas and Selfridges carrying their products in countries around the world.
cheekfrills were looking for a Magento agency to develop their ecommerce site. It would not only sell their products, but also create a showcase for their brand, supporting their wholesale proposition.
Increase in ECR on small screen
Increase in mobile page value
WordPress and Magento
cheekfrills’ site has a blend of ecommerce and content, and we have included a deep WordPress integration on their site, delivering a seamless user experience. While Magento pages drive sales and trading, the WordPress site allows site content to be managed totally independently, in-house.
We have provided training to the cheekfrills team on WordPress and Magento best-practice, enabling them to manage their products, blogs, lookbook content and visual merchandising themselves, with ease. Giving as much autonomy as possible to our clients is a key part of the LogicSpot philosophy, as it allows your business to be nimble, responsive, and it helps with keeping budgets in check.
Prior to the site’s launch, cheekfrills had a widespread wholesale business and a healthy social media following. Armed with strong social content, they wanted to focus in on this area of marketing. We incorporated cheekfrills’ Instagram feed directly into their product page, so their social message is loud and clear, and drives as many site visitors as possible toward social channels.