Covetique, an ASOS group company, is a buy-and-sell platform for pre-owned designer fashion. They carefully screen and upload individual products they receive from sellers, delivering a unique and exciting ecommerce experience alongside high-fashion editorial content.
Like many of our clients, Covetique’s existing website wasn’t delivering the basic functionality their growing business required. They were building their traffic, they had greater demand, and a higher volume of stock on site. Covetique needed a Magento agency that could keep up, and deliver their roadmap of changes and developments on time.
Magento Development & Web Hosting Review
We reviewed Covetique’s existing hosting, HTML and code, and identified some issues we could fix immediately to improve the site. We set about re-writing flaky code that hadn’t followed Magento development best practice, and fixing core Magento files that had been modified. We tightened up their Amazon hosting, and rebuilt core components.
These steps were all geared toward building a scalable and secure site that will allow greater visitor volume and stability as Covetique’s business grows.
Increase in ecommerce conversion rate
Increase in unique purchases
Increase in revenue
Increase in mobile revenue
Covetique weren’t satisfied that their site was delivering a strong brand message, and we have worked with them to redesign every page from the ground up. With an off-brand colour scheme and a lack of consistency, they were losing sales and missing opportunities within the traffic they were generating.
We used a blend of Magento and WordPress to create commerce and content pages that are easy to manage. In addition, Covetique have built a service element into their website: buyers can request personalised notifications when new items go on site, and sellers can organise their items into ‘wardrobes’. These are all unique features that enhance and communicate Covetique’s core message.
Covetique’s website needs constant, dedicated support: they have a global customer base and their site has continuous traffic. We provide this to them through frequent backups, 24×7 sys-admin support, multiple monitoring locations and companies. Plus, we have advanced contingency plans in place for unforeseeable issues or extreme traffic spikes.
After many issues in the early stage of our business, we moved all our hosting and development work to LogicSpot and it has been a pleasure working with them. Finding a good development partner is a very tricky thing but LogicSpot have consistently delivered really great work in a timely way. The team are all fantastic to deal with and communication is very strong. We very much see them as a key partner as we continue to grow our business.
Nicola – Covetique