Cubitts Kings Cross create hand-made spectacles in classic British styles. By providing a boutique service at a competitive price they are a new, exciting addition to an established market. Their frames are beautifully made, fashion focused, wearable and affordable – what’s not to love?
We designed and developed a beautiful ecommerce site that showcased their brand, while clearly communicating their product and service. The site is fully responsive across all functionality.
Beautiful Ecommerce Design
Cubitts had a strong brand and an even stronger aesthetic eye. We worked closely with them to create designs at every break-point for the responsive site.
The final design is clean and modern, and allows Cubitts’ editorial photography to form the real focus of the user experience.
Customised Magento Development
Cubitts’ site is built on the responsive CSS framework Foundation, from Zurb, There is a lot of bespoke user functionality that has been built into the site, including a split Mega Menu separating spectacles and sunglasses, and a unique colour-option viewer.
The Home Trial service, however, is a really key feature. Clients can request a home trial for various spectacles before purchase, so we enhanced the standard order and admin functionality to cater for complicated stock tracking on this feature.