Custom Magento B2B integration for an established British, family-controlled, premium pubs and hotels business

Fuller’s has been a part of the West London landscape since 1845, with around 400 pubs across the South of England (including a number of regular haunts for the LogicSpot team near our Richmond office). We were thrilled to be appointed to work with this British Institution.

When talks began back at the end of 2019, the main goal was to simplify the integration between the Magento portal (where Fuller’s Tenants place orders), and the back end Finance system. This would allow the Fuller’s IT team to take control of the end-to-end integration between the systems. It was an exciting opportunity for us to improve the integration and help Fuller’s to provide a more efficient service to its customers.

Fuller’s previous solution required a proxy server between Magento 2 and the Finance system, which increased the complexity, maintenance and risk of their solution. LogicSpot replaced the proxy server and legacy integration with a simplified custom solution. Consequently, there was improved functionality for Fuller’s customers, allowing them to see their delivery dates in real-time, and more accurate order data was pushed into the Finance system.

We are extremely proud to be working with the Fuller’s team and look forward to many years working together.

“Logicspot have become our partner of choice for Magento design and development, helping Fuller’s to manage and optimise our Magento Commerce Cloud ordering system for the tenants in our leased and tenanted pub estate.   Initially Logicspot helped us to replace the integration with our old ERP system, and now we are doing a further re-integration as we migrate to the NAV ERP system.   In addition they have helped us to make significant improvements to our tenants ordering process, enhancing the way we use requisition lists in Magento, adding features to our pub manager dashboard, optimising the checkout process, and installing new payment methods.


We have been delighted to work with Mark and his team of web development experts, finding a high quality partner close to our own offices, and with a wide range of Magento and eCommerce skills really helps us to maximise the benefits of owning the Magento platform.”


– Peter Graves

IT & Digital Development Manager