Ecommerce Web Design & UX

Every web design project is unique. We strive to create beautiful pixel-perfect websites that deliver real business benefit. We believe there is a huge difference between good and exceptional design, and that is defined by the whole team empathy – alignment with the client’s goals, their ethos, target audience, product offering – all. We pride ourselves in bringing exceptional designs to all our clients and here are some approaches we take:



The discovery phase will familiarize us with you and your business needs. We take the time to thoroughly gain insight into your company, audience and goals. We do this by doing research and conducting workshop sessions with you.


User Personas & User Flows

The key to a successful ecommerce UX is by understanding the customer’s needs and behaviours and designing a simple, consistent experience. As a group exercise, we create user personas and map out user journeys to gain insights to your core customers.

Design flow
Design moodboard


We want to recreate your offline experience and bring your products and offering to life, and even enhance that, online. This is why we work with you to create a moodboard of the new site to make sure it is speaking your brand. This board is a collection of colours, images, inspirations, user experiences that we want to pin up throughout the design development.



This is where ideas start coming to life. With gathered ideas from research and workshops, we start visualising how we can create an exceptional user experience. Wireframes help us focus on the content hierarchy and layout to make sure we are ticking off the business goals and needs prior to the design phase.

Design wireframe
Design wireframes desktop


We focus on crafting beautiful digital experiences that work fluently across all devices. But design without any purpose is just like a decoration. We design sites that are goal-oriented that deliver tangible results.

Ecommerce Design - Boodles

UX Testing

Although we create our designs with professional experience, deep research and knowledge, we can never be 100%. That is why it is vital for us to test and measure the success of our design after launch. We use tools like UserTesting, Hotjar, A/B Testing to continuously test and improve the user experience of your site.

mini projects

Mini Projects

We understand that sometimes you require smaller scale design projects that can meet your immediate business needs. Anything from promotional landing pages to improving usability on an area of the site, we offer what we call “mini projects” to allow our clients to grow their online presence and continuously grow with their customer needs.