MAGENTO & ECOMMERCE
Magento & Ecommerce Strategy
Whether you’re looking to shift your online sales up a gear, or want to sell online for the first time, we can support you every step of the way.
Our strategic consulting services are designed to draw the best out of your own team, complementing our vast, and varied, ecommerce experience.
Below are some examples of our Magento strategy services –
Business Goals and KPIs
We will support you in whatever way required to collate a comprehensive set of business goals and KPIs, attributable to the website or ecommerce activity.
It may be that you already have a strong financial forecast model, but don’t know how this relates to website metrics and related actions. Or that you’ve a good set of business goals, but need to deep-dive further to attribute these to areas of the website.
Whatever your current position, we are able to help build a comprehensive set of business goals of KPIs with you. We look at how those KPIs are collected and reported on a monthly and quarterly basis to make ongoing decisions.
Magento Site Audit
Whenever we take on a merchant with an existing Magento website, we insist on carrying out a Magento Site Audit. The audit allows us not only to pinpoint potential issues with the site, but also to very quickly take a shared responsibility for the code and the site, as we move into regular support and maintenance with you. We can also carry out site audits for clients who want to stay with their existing supplier – it can be useful to get a third party opinion.
The output of the Site Audit is a sectioned report with prioritised issues, suggested actions and where possible, estimates to complete the work. This is presented back face-to-face and can form the basis of site improvements. Also, an ongoing backlog of work alongside new features and site enhancements.
Personas are vital to the success of a website because they drive key decisions by taking common user needs and bringing them to the forefront of planning. Personas provide the team with a shared understanding of users in terms of goals and capabilities.
We can carry out persona workshops with you – taking whatever you have already and making sure its up-to-date and applicable to your website and business goals. You may have nothing and we start from scratch. Or you may need us to pinpoint user needs and site journeys with you.
We provide a “roadmap exercise” – a series of calls, meetings and workshops over a period of time. We’ll crystallise the web strategy with you and the subsequent roadmap of high level actions required to execute upon this.
The exercise can be done as often as you wish but is often done on a yearly basis. We can cover whatever areas of your ecommerce business you wish – from fulfilment to customer service, loyalty to acquisition, integrations to site speed.