Ecommerce strategy and planning

Wherever you are on your eCommerce journey, we start our partnership with you by truly getting to know your business. So we can come up with the best solutions that will keep your customers coming back over and over again.

Our strategy team will work in partnership with you to map out the steps to get from where you are now to where you want to be.

How do we do it? We have a few tools in our arsenal.

Business Goals and KPIs

When joining your team, we like to start by understanding your business strategy. But we know that sometimes, taking your long-term financial forecast and turning it into measurable website metrics can be tricky. Our strategic consultants are here to make the process easier by working with you to create a set of clear eCommerce goals for the year ahead.

And to make sure everything is going smoothly, we will also provide you with a comprehensive list of KPIs. We will monitor and report back on them on a regular basis so you can be assured your eCommerce strategy is on track.

Whatever your current position, we are able to help build a comprehensive set of business goals of KPIs with you. We look at how those KPIs are collected and reported on a monthly and quarterly basis to make ongoing decisions.

Site Audit

When we say we get to know your business, we really mean it. We like to get down to the nitty-gritty, all the way to your platform’s code. This allows us to quickly jump in to support you by identifying the improvements that would have the most impact on your site’s user experience.

Whilst the audit is a technical part of the process, we make sure our recommendations are simple. We will present you with a clear list of prioritised issues, suggested actions and cost estimates that will take your eCommerce platform to the next level.

Persona Workshops

Understanding your users allows us to recommend eCommerce solutions that truly put your customers’ needs at the centre of all business decisions.

Whether you have taken part in persona workshops before and need to refresh your findings, or whether you are starting from scratch, we are here to guide you through the process. We will help provide insight into the latest user trends so your site journey can truly reflect your customers’ expectations.

Roadmap exercises

Our road-mapping package includes a series of exercises aimed at setting a clear plan of action that will take your web strategy from theory to operational reality.

We cover every single pillar of your eCommerce strategy with you, from fulfilment to customer service, loyalty, acquisition, integrations and site speed.

We also offer conversion rate optimisation analysis, CRM, ERP, competitor reviews and customer surveys. We have a few more aces up our sleeves, but we don’t want to spoil the fun. Give us a call to know how our strategy team can help you reach your goals.

  • Conversion Rate Optimisation Analysis
  • CRM, ERP and related systems consultancy
  • Competitor Reviews
  • Customer Surveys
  • Scores of services around CRO, hosting, Magento 2 upgrades, and more