You’ve come up with a fantastic idea for a website and dive in, gung-ho, all-guns-blazing, to get it functioning and launched as soon as possible so customers can make the most of your amazing business. Launch day comes and goes and the flood of customers you were anticipating is more of a slow dribble. What went wrong?
This blog post will give you a few key ideas on how you can avoid the above situation and have your website launch pan out the way you envisioned.
1. Set up a pre-launch landing page
First things first; Setting up a landing page prior to launching your website doesn’t take long and it can give you a great head-start attracting customers and building interest in your business. Set up properly, your landing page can:
- Tell people when your site will be live – an obvious but important point.
- Allow you to start building a customer mailing list of people who have already shown an interest in your business, so you can interact with them.
- Give your customers an idea of what to expect from your website come launch day.
- Provide customers a way to contact you prior to the site’s launch.
Basically, a pre-launch landing page can give you visibility of who your customers are and vice versa.
Utilising social networks to target potential customers is a great way to build interest around your site prior to launch. Setting up profiles for Twitter, Facebook, LinkedIn and Pinterest can help you to find, and engage your customers and build hype for your up and coming launch.
By participating in industry related Twitter chats, posting content on Facebook and giving sneak previews of your products on Pinterest, you can give potential customers an idea of what your business is all about, and get them really excited for your site go-live.
Always remember the call to action and add links to your pre-launch landing page so customers can sign up with their email addresses!
Setting up a simple blog page gives you the opportunity to start search optimising your site before launch. By posting blogs on a regular basis you’ll keep customers coming back for more.
Create a blog schedule and use social networks to come up with some great article ideas to draw your customers in. Including picture and videos in your articles is also a fantastic way to easily engage with customers and make the post more visually appealing.
Pre-launch is all about engaging with your potential customers to get them excited about your site. Use the comments you get from your blog article as a useful tool to gain feedback about what your target audience is interested in. Knowing your customer will be a massive help when it comes to marketing your products.
Make sure you make the most of your social network profiles to promote your blog and, (I can’t stress this enough), add links to your landing page so you can get those all-important email addresses!
Leading up to your launch day, a tool like MailChimp can be used to set up email distributions to all the addresses you’ve gathered from your pre-launch landing page. Sending out emails in the lead up to your go-live keeps your site fresh in customers’ minds. Remember to include your site’s URL in the email signature as well as your social network links.
Most importantly, come launch day, send out a fabulous email notifying the world that they can now buy your products. Including a promotion, such as a discount code or contest to win free stuff, will give customers an added reason to go to your site, and increase conversion for you!