Sellvana – A Magento Alternative?

Magento has been at the top of the ecommerce game for several years and shows no real signs of slowing down. The highly anticipated Magento 2 is set to be released for beta testing at the end of the year and promises to improve in a number of areas that have held back developers and merchants on the current version of the platform.

A number of alternatives have sprung up over the years looking to get in on Magento’s slice of the market, but few have looked as promising as Sellvana.

What is Sellvana?

Sellvana is a new open source ecommerce platform developed to be easy to use for both developers and merchants. The platform has been created with former Magento lead technical architect Boris Gurvich which, along with $5M in investment earlier this year has helped garner interest in this Magento alternative.

Sellvana has been built from the ground up on its own propriety PHP framework, Fulleron. It has been built for speed not only in terms of performance but development as well. Boris has taken the base functionality of the Magento platform and re-developed it to remove the added bulk that Magento has added over several years of development. Leaving Sellvana with a lightweight and ultimately faster platform to develop on.


Key Features

  • High speed of development
  • True modularity
  • Enhanced performance
  • Fast learning curve
  • Powerful security
  • Ease of theme development
  • Responsive Twitter Bootstrap theme built in
  • Responsive admin interface
  • Faster development times mean lower costs for merchants to add functionality to their stores

Should I move my Magento store to Sellvana?

Sellvana is a very promising ecommerce platform which is aiming to push itself as an alternative to Magento in the small to medium sized business market. So if you are a small to medium sized business should you choose Sellvana? Our advice is stick with Magento for the time being. Sellvana is still in early development stages and is currently in private beta. Although its feature set and ease of development look promising, it is going to take time to get 3rd party integrations developed for the platform. Magento’s community is huge and its library of available 3rd party integration and modules is likely to contain anything you would ever need. This is where Sellvana will need to catch up if it is looking to realistically compete with Magento.

Another issue they face will be the upcoming release of Magento 2 into its beta phase. Magento 2 is aiming to improve performance as well as radically change the development process to make it easier and faster, nullifying 2 of Selvanna’s biggest plus points when compared to Magento 1.x.

We look forward to seeing what Sellvana continues to develop going forward and also how they look to differ themselves from Magento when Magento 2 is released next year.

You can find out more about Sellvana and request access to download the beta release here.

  • Ivan M. Altinbasak

    Rich, thanks for this review, never heard of this new platform before. We paid a “developer” to set up a Magento Community e-commerce site for us 2 years ago and everything has been going well for the most part. Lately though things are slowing down, back end is freezing up, page loads incredibly slowly (Hostgator is our shared hosting) hosting company says there is some work we need to do to enhance performance. Our “developer” was a con artist and not reliable. We have no idea where to turn, relative to paying someone- a Magento pro- to go in and make things happen. One company we engaged asked us for $9000 just to upgrade us to the latest version of Magento. We were insulted. Can you or anyone recommend someone who works for a reasonable rate and knows what they are doing? Or should we give up on Magento and move on to something self-hosted like WIX, Volusion or Shopify? Thanks in advance for any expertise you can offer.

    -code inept business owner,

  • Rich Kirk

    Hi Ivan, without knowing more about your business it would be hard to recommend a platform change away from Magento. Although the upgrade quote you received seems expensive, if the previous developer wasn’t competent in working with Magento then it is likely that there will be core changes to Magento which really do complicate the upgrade process. It would be a good idea to search around and get a few more opinions on the work required before looking for other solutions.