TFM&A fair – the summary

TFM&A 2015

We visited the Technology for marketing and Advertising (TFM&A) fair Wednesday, Thursday this week. For those of you that didn’t go – here’s the executive summary.

 

New technology

This time around there was a focus on data, analytics, content marketing and 360 degree marketing solutions. So just like any other year then? Hmm, sort of – but data and insight had more of a presence compared to previous TFM&A fairs.

We saw a number of clever tools that provide insight as well as the possibility to take actions. Here are some of the stands where we got stuck:

  • The email marketing platform Dotmailer had one of the bigger stands as usual and there seem to be more new features coming out soon from them.
  • Business Intelligence software Tableau were very busy and the guys must have demoed their tool at least once every five minutes.
  • The lead generation platform Lead Forensics probably had the most impressing stand with games and a high number of staff willing to show their b2b marketing tool.
  • Pure360 – another email marketing platform were busy talking about their behavioural marketing tool which seems really sweet.

Tableau at TFMA2015

Atmosphere

As usual, good! There were fewer crazy stands, weird looking mascots and sandwich-board men than usual. We spotted an astronaut and a spot-on version of Austin Powers.

Talks

Fail. We queued, waited and tried to talk our way into a couple of the talks but without success. There were very few seats available, and seat vouchers were given out quicker than lemonade on a hot day. This was a bit of a disappointment since some of the talks seemed really interesting. Previous TFM&A fairs has had plenty of room for people interested in the talks.

One of the conference rooms was solely attributed to data driven marketing, and according to the titles of the talks, the focus was on how to get quality data, fraud and data compliance.

That’s it from the TFM&A fair. Next event we’re going to will be the RBTE & Retail Design Expo 10th – 11th of March in Olympia. Hope to see you there!