SEO case study: The Conran Shop

The Challenge

The Conran Shop, one of the UK’s most prestigious luxury design brands, had ambitious plans for online growth; Organic Search, which contributes over half of the UK website’s overall Sessions, was expected to play a big part in achieving them. However, given that Organic Search performance hadn’t improved in years and the client operates in a highly competitive online marketplace, Conran Shop turned to LogicSpot’s Digital Marketing team to help them gain ground.

The Solution 

A thorough auditing phase was carried out to delve deep into what search terms customers were making, how this translates to landing page content and issues that may be hindering Googlebot when attempting to crawl, index and render the Conran Shop’s UK website. Audits carried out included:

– Keyword Research

– Content Audit

– Technical SEO Audit

Our analysis informed recommendations that simultaneously addressed critical crawl, index and render issues and landing page content weaknesses. We also carried out training sessions to ensure that the Conran Shop’s in-house team were equipped to make improvements to the content efficiently and effectively.

The Results 

Compared to the previous year